Managing Gaming Streamers: Best Practices for Streamer Managers
Management of multiple YouTube or Twitch streamers can be a challenging task, but it can also be a rewarding experience if done right. As a streamer manager in the gaming industry, it is important to understand the best practices for working with gaming streamers, dealing with their day-to-day problems, handling their communities, and keeping them engaged. In this guide, we will cover some effective ways to manage multiple streamers and help them monetise their content.
Communication is key
One of the most important aspects of working with multiple streamers is communication. You need to be in constant communication with your streamers to ensure that they are aware of any changes or updates that may affect their streams. The best way to do this is using Discord, which is commonly used by streamers and gamers.
It is also important to establish clear communication guidelines and expectations for content creators you work with. This can include the frequency of communication, the types of communication channels that will be used, and how quickly you expect them to respond to your messages.
Advice on working with streamers
Alejandro Nuñez, explained what is the hardest part of working with managing streamers. “My advice would be to try not to look at streamers and content creators as idols or celebrities. You should be treating them more like your colleagues.”
Build a strong community
Handling a streamer’s community is another important aspect of streamer management. A streamer’s community is their lifeblood, and it is important to nurture and grow it.
One way to do this is by encouraging your content creators to engage with their community both during and outside their streams on YouTube or Twitch. This can include hosting live events, tournaments for the audience, responding to comments and messages, and even creating content with members of their community.
Help content creators with monetisation
Monetising a streamer’s content can be a tricky process, but it is essential to the success of any gaming streamer. There are several ways to monetise a stream on Twitch and YouTube, including through sponsorships from brands, donations, and merchandise sales. Content creators can also benefit by registering to streamer marketplaces. As a talent manager, it is your job to help your streaming influencers navigate these monetisation options and find the ones that work best for them.
As a streamer manager, you should also use tools that simplify your work. You will surely find yourself in a situation, where you need to quickly collect data from channels of all your streamers or launch a last-minute campaign for multiple Twitch or YouTube streamers. In that cases, using Streamcoi is the right solution. Our tool automates a great part of your and streamers’ work.
“Using Streamcoi is pretty simple” - Philipp Neubauer a gaming industry veteran highlights in an interview.
Growth never stops in the gaming industry
Finally, it is important to encourage your streamers to grow and improve their streams. This can be done through regular feedback sessions, coaching, and even by providing them with resources and tutorials on how to improve their streams.
By helping your gaming streamers improve their content, you are not only helping them achieve greater success, but you are also improving the quality of your entire network of streaming influencers.
In conclusion, working with multiple gaming streamers can be a challenging but rewarding experience. By establishing clear communication guidelines, building a strong community, helping streamers monetise their content, and encouraging growth and improvement of stream, you can help your streamers achieve greater success and build a thriving network of streamers.
