How BIG automated streamer campaigns across nearly 50 creators
Competitive players and streamers
BIG Clan is one of the leading esports teams. Their Twitch streaming network is made up of nearly 50 competitive players and content creators and is an important element of every BIG sponsorship. In addition to traditional solutions like partner logos, they also implement effective in-stream campaigns to reach their streamer's fans with sponsor communication.
The challenge of managing multiple streamers
BIG wanted to connect 8 sponsors and their online store with streamers in an innovative way and share their brand message with the gaming audience. BIG needed to:
- use engaging content, not interrupting gameplay,
- minimise streamer workload,
- get detailed reports for each sponsor.
BIG is able to display branded content using Streamcoi across all Twitch channels automatically and at the same time. The only thing streamers needed to do was the quick one-time setup.
- Read, how other esports teams automate streamer management
Dynamic in-stream content
For every sponsor, BIG created a non-static content that displayed for a limited time that doesn't interrupt gameplay. Setup across all streams was automatic and took just a few minutes. Animated artworks engaged the audience and provided a fresh, innovative way to show brand messaging. Streamers, partners and viewers love it!
Minimising workload of streamer manager
Despite the fact that streamers are delivering solid viewership numbers, their reporting was seldom accurate – live streaming platform report statistics for the entirety of a stream. Using the Streamoi dashboard, BIG managed to also get reports with statistics relating to specific sponsor content, for each content creator and for the entire network.
Innovative way of streamer management and monetisation
Using Streamcoi, BIG overhauled the way of working with streamers. Through a simple dashboard, a manager can quickly launch a new campaign that will be displayed on a live stream later on without involving content creators. They can also easily access data of any Twitch channel that's part of their network.
Streamcoi dashboard enables us to run effective campaigns on our streams set up remotely and get excellent reporting and insights for every partner. This is especially useful for less experienced streamers not dealing with a setup. Overall a pretty powerful program!
Streamcoi is a great addition to my stream. Campaigns are a very modern way to display sponsor content and they’re also supported by the community. Can't wait to work with it again.