Streamer monetisation. Turning hobby into a career
In the world of streaming, content monetisation is essential for success. It allows streamers to make money from their content and turn their hobby into a career. There are many different ways of streamer monetisation, and the best strategy for each streamer will vary depending on their audience, goals, and preferences.
Streamer monetisation strategy
There are many different ways to streamer monetisation, including:
Subscriptions: Viewers can subscribe to a streamer's channel for a monthly fee. This gives them access to exclusive content, such as emotes, badges, and chat features.
Donations: Viewers can donate money to streamers directly. This is a great way to show support and appreciation for a streamer's content.
Advertising: Streamers can run ads on their channels. This can be a good way to generate revenue, but it can also be disruptive to viewers.
Sponsorships: Streamers can partner with brands to promote their products or services. This can be a great way to earn money and gain exposure to a new audience.
The best monetisation strategy for each streamer will vary depending on their audience, goals, and preferences. For example, a streamer with a large and engaged audience may be able to generate a lot of revenue from subscriptions and donations. A streamer who is just starting out may want to focus on advertising or sponsorships, yet those might be hard to get at the beginning of the career due to a relatively low number of average viewers.
Up-and-coming streamers and their managers should be familiar with sponsorship platforms that connect streamers with brands. inStreamly in Europe, WARRIOR in Brazil, or StreamPot in Japan help streaming beginners in monetising their content effectively.
Promote it to viewers
Once you have chosen a monetisation strategy, a streamer and their manager need to make sure that viewers know about it. It can be done by mentioning it during a stream, adding it to social media bios, and creating promotional materials.
Track results & make adjustments
It is important to track results and make adjustments to monetisation strategies as needed. This will help you ensure that you are maximising the revenue. Streamer manager should track results by looking at analytics data. This data will show how many subscribers a streamer has, how much money they have received in donations, and how many viewers have seen ads.
Brands that streamers work with care about statistics and data. Philipp Neubauer, Chief Sales Officer at BIG, a German esports organisation, in an interview explained how Streamcoi improved their reporting capabilities.
"Until now, we could only provide general numbers pertaining to a campaign with a streamer. We notice a significant difference in the way we can report the results of our campaigns with Streamcoi - as an example, we had 800k+ views on one of our partner’s campaigns and their animations.
Brands really appreciate when we can finally say “yeah, we do 500k hours watched per month but this is how much relates to your brand only”. They enjoy this level of reporting, which is even cooler when we can show them impressive CTR [CTR (click-through rate) = number of clicks / number of views]."
Content monetisation is an important part of any gaming streamer's business. By choosing the right streamer monetisation strategy, promoting it to viewers, and tracking results, a streamer can make money from their content and turn their hobby into a career.