Streamer managers around the world | Pedro Ferraz - WARRIOR
It's yet another interview with a streamer manager. This time we have sat down with Pedro Ferraz, who's working at WARRIOR Streaming as Talent Manager. On a daily basis, Pedro Ferraz is working with top Brazilian streamers, and supports growing content creators.
In the interview, Pedro shares his thoughts about the Brazilian streaming viewers and the latest campaign "Heroinas do Game", which empowered female gaming community.
What’s are key factors of a successful collaboration between a brand and a streamer? What needs to be done to have both parties happy about a collaboration?
I believe that a successful collaboration occurs through the freedom of the brand, so that the streamer can transmit in an authentic way and following the language in which the streamer is already familiar with their audience. In cases where the streamer is very blocked, the content is not very effective.
When the content creator has this creative freedom, he is able to convey a message much more effectively and please his audience much more, generating satisfaction between the streamer, brand and community.
Brazilian esports fans are said to be among the most enthusiastic and engaged in the world. Could we say the same about streamer audience? How would you describe the Brazilian streamer community?
For sure! I believe that many, if not all, of these esports fans are constantly consuming livestreaming content. The passion for esports means that the public consumes a lot of live streams to learn how to play from their favorite players. And the livestream is a great way to do this, because in addition to learning, it is also great entertainment, as there is the possibility of you being in contact and interacting in real time on broadcasts with your idols in the game. It's really, really cool!
Finally, I believe that new generations tend to abandon television and consume more and more livestreams. This seems to be the path from now on.
What you say about TV is absolutely true, and stats prove it. Recently, you have conducted the “Heroínas do Game” campaign. How does it feel to be part of a team that has created a campaign that has received an Effie nomination?
It was an incredible job by Druid, one of our holding partners. We were very happy to be able to contribute by promoting the campaign also on WARRIOR, where we could leverage the campaign for over 60 female streamers from our base. It's a really important campaign for our gaming and streaming scene.
I totally agree! The “Heroínas do Game” campaign is an inclusive initiative. Why these kinds of initiatives are especially important in the gaming and streaming world?
The campaign is extremely important, as is any other action in this regard for our scenario. The world of esports has always been very prejudiced. If in the past it was unacceptable, today it is even more so. We no longer have time for excuses.
I would like to take this opportunity to congratulate the brand O Boticário for celebrating these girls who broke paradigms and, despite all the difficulties imposed by idiotic prejudices, contribute a lot to things changing for the better and are great examples for new generations.
You mentioned that WARRIOR also contributed to the campaign. What was the role of it in the whole “Heroínas do Game” project?
WARRIOR's role was to enhance a campaign that was already a success. As I said in one of the answers previously, we were happy to be able to enhance this important campaign for more than 60 female streamers, who delivered wonderful work, making the project a success.
The WARRIOR streamer campaign, that was part of the “Heroínas do Game” project, wasn’t like any other awareness campaign. It used game reaction mechanism. Could you describe what is it and why you decided to use it in this campaign? How it influenced the results?
For sure! The game's reaction mechanism is nothing more than the use of artificial intelligence so that our system recognizes an action in the game and as soon as that action happens, the campaign appears instantly on the streamer's screen. It is very cool!
We decided to use it because it is something innovative and there is nothing better than using it for a very important cause. The gameplay reaction mechanism is something that surprises the public and, often, even the streamer. It was very good because it raised the level of the campaign as it was something unexpected and completely new in our scenario, causing it to have a lot of repercussions and positive comments.
What was the reaction and feedback on the game reaction mechanism from O Boticário, streamers and community?
We had super positive feedback. The fact that it was something completely new on the scene made it a positive surprise for everyone. It was really cool for us to put this tool into practice, which is something that can greatly increase the level of micro-sponsorships for livestreams.
You’ve been closely working with streamers for a long time. What in your opinion is the best part of your job?
The coolest part is helping to grow a community that I have always been part of as a viewer. Being close to the people you have always watched and helping them grow even more is really very satisfying. Let's say that today I'm friends with many streamers that I've always watched and admired, and that makes everything even cooler.
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How can young and aspiring streamer managers grow? How and where could they look for their first job in that field, and what skills are necessary?
Just like any other job, you need patience and resilience to grow, as this is a world that, despite growing quickly, is still becoming professional. Because of this, many projects are still maturing, requiring patience and resilience to continue. The thing is to believe in the idea and keep grinding!
As for the first job, I believe that with the market growth that I mentioned above, more and more new startups and esports organizations are emerging that could be the most common path. There are many freelancing and volunteering positions for special projects that can be a good start, if you dedicate yourself to this and stand out, the tendency is to continue with the company.
I believe that the main skill for this area is to be communicative, knowing how to relate to different people every day and understanding that each of them has a different way, knowing how to approach streamers and listen to them with due attention is very important to be successful in this area.
