How A41 agency reach 100.000 individual views for Samsung across 10 streamers
The challenge
Working with streamers is one of the most effective ways for brands to reach their audience. Live streams allow direct interaction with fans, and the relationship between the creator and the fans allows for authentic communication. That is why Samsung, promoting its new Odyssey G7 monitor, decided to collaborate with ten streamers from the A41 agency. The goal for the agency was to:
- reach exactly 100,000 product views
- display non-intrusive animation 1 time per hour
- send chat messages along with the animation displayed
- get detailed reporting
Until now, campaigns such as this have been challenging to measure and required a manual setup for each streamer.
The solution
Using Streamcoi, the A41 agency manager displayed in-stream content and sent chat messages across ten streams. After a quick one-time setup, the streamers didn’t have to do anything else. As soon as the campaign reached 100,000 individual views, it ended. Samsung paid for each generated view based on current media standards.
Easy and detailed reporting
Getting detailed streaming reports has never been so easy. A41 downloaded stats for the Samsung campaign with one click. The data was exact for each streamer, and they were paid for the views they generated. Report included:
- streamer activities in the campaign
- display views
- chat link clicks (with link CTR)
- campaign content hours watched
- average viewers
An essential advantage of the campaign we ran is 100% visibility. Each brand message display is shown in full and completely visible. This solution met our expectations.
