LG's Ultragear's position in India cemented through a streamer program
The world leader in gaming monitors
LG is one of the leading hardware producers in the world. One of the most important offerings they have are gaming products, LG UltraGear. LG has been promoting itself in esports and gaming for years to reach its audience in an effective way. These are not isolated activations, but long-term efforts to solidify the brand image and establish a relationship with the community in a natural way.
In a recent survey conducted by TEC -, 35% prefer having an LG UltraGear monitor and 49% own LG UltraGear monitors with the main reason for owning one being “reliability”.
The role of live stream branding and reaching the Indian audience through popular streamers
LG strategically partnered with 11 of India’s biggest streamers in order to not only maintain its presence in the gaming sector in India, but to step up and make it grander. Each of these 11 partnered streamers caters to a niche audience segment and LG claims its spot in all by being the biggest player. 51% of gamers got to know about LG UltraGear present through esports events or partnered streamers.
The reach garnered through live streams is a major chunk of the success seen by LG through 11 popular streamers over the duration of 6 months. This success was delivered through the help of Streamcoi.
The Aim. Challenge. Solution.
LG’s aim was to promote the gaming segment of the brand, LG UltraGear. In order to meet this, LG partnered with The Esports Club for a 6-month campaign.
To help achieve this aim, but this brought about multiple other challenges like:
- Promotion of LG UltraGear products in a subtle non-explosive “traditional” manner
- Engaging with fans and understanding their requirements through 11 partnered streamers
- Organizing multiple streamer invitational events of big gaming titles
- Providing opportunities for gamimg audience to win LG Ultragear monitors through events, partnered streamers
To solve these challenges and execute the campaign effectively, LG and The Esports Club decided to use Streamcoi technology, an automated streamer management platform that allows agencies and brands to run an engaging campaign using a single dashboard.
- Check out how Streamer Program can boost your sales
How LG and The Esports Club used Streamcoi to build their Streamer Program:
1. Building Streamer Program and setup in Streamcoi
The Esports Club invited 11 selected streamers who create gaming content live on YouTube to participate in the campaign. They only asked them for a one-time setup at Streamcoi.
2. Creation and chat message tailored to streamers
LG and The Esports Club produced animated content featuring LG products and a call to action to check out the chat offer. Because the creative only took up a portion of the screen, it was not intrusive to viewers. Additionally, thanks to customising options, each streamer received dedicated chat messages in line with their style. That way, it was more suitable and natural for their community.
3. Automatic content distribution
Animated campaign content appeared on streams a few times per hour automatically. Within 6 months, LG updated the content and messages in real time remotely. Streamers didn't have to do anything, and the message reached their community in a non-intrusive way.
4. Special gaming events for community
During new product launches, short-term promotions, or important events for gamers, LG displayed special campaigns dedicated to streamers' viewers. For several days, they would change the animations to promotional ones and display the offer in chat messages.
5. Real-time reporting
LG had access to all statistics at all times, so they could measure streamers' performance and compare which content was best received by viewers.
Effectively influence product sales and brand affinity
Not only has Streamcoi helped streamline the entire process of launching and managing a streamer partnership campaign; the insights really help you understand the effectiveness of each campaign and streamer. This allows us to fine tune and change things on the go and plan more efficiently for future campaigns
Our objective was to work with a wide variety of creators to help amplify the LG Ultragrear brand and lineup of devices. This inherently presents a logistical problem of managing and understanding results from so many streamers. Working with The Esports Club and using Streamcoi made the entire process much easier and allowed us to constantly keep updating our messaging in line with new sales, launches and activities
Streamcoi has changed how i setup my live streams for big events and for daily streams too, it helps me not worry about the complicated background and just focus on the front.
