How to distribute 500 individual codes for fans on 15 streams at once?
Content creators roster for support esport team sponsorships
Devils.one, looking to expand its marketing activities in esports and gaming, has created a group of over 25 content creators on Twitch. They are part of the organisation, stream in its colours, and participate in partner campaigns. Thanks to them, regardless of the performance of the proplayers, devils.one can engage the community and implement sponsorship campaigns.
500 different codes in short-time
Orbit, devils.one’s sponsor, asked the team to give away 500 unique codes to gaming marketplace dogry.pl. The challenge, however, was to give them away in a short space of time and not have streamers do it manually.
The automated give away
Devils.one used Streamcoi campaign management dashboard to display codes across 15 streams. The unique mechanism automatically generated a new code when the artwork was displayed. Each time, the viewers saw the same partner artwork, but with a unique code, just for them. As a result, streamers could focus on streaming, and managers were left to do all the sponsor stuff independently.
devils.one was able to:
- provide 500 fans with individual codes
- automatically change elements of artwork displayed on streams
- send a chat message with a link to the landing page along with the content displayed
- track viewership of all the streamers get detailed stats on each of them
Without any action required from streamers!
The campaign received great interest among young bounty hunters watching our content creators streams. During the month, devils.one roster streamed over 16,000 hours of partner content, generated 63,028 individual display views and gave away all 500 voucher codes. Before Streamcoi we didn't even think we may monetize our streamers, we thought they bring just the PR value.
