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How to distribute 500 individual codes for fans on 15 streams at once?

How to distribute 500 individual codes for fans on 15 streams at once?

Content creators roster for support esport team sponsorships

Devils.one, looking to expand its marketing activities in esports and gaming, has created a group of over 25 content creators on Twitch. They are part of the organisation, stream in its colours, and participate in partner campaigns. Thanks to them, regardless of the performance of the proplayers, devils.one can engage the community and implement sponsorship campaigns. 

500 different codes in short-time

Orbit, devils.one’s sponsor, asked the team to give away 500 unique codes to gaming marketplace dogry.pl. The challenge, however, was to give them away in a short space of time and not have streamers do it manually. 

The automated give away

Devils.one used Streamcoi campaign management dashboard to display codes across 15 streams. The unique mechanism automatically generated a new code when the artwork was displayed. Each time, the viewers saw the same partner artwork, but with a unique code, just for them. As a result, streamers could focus on streaming, and managers were left to do all the sponsor stuff independently.

A mockup showing unique codes distributed during the stream

devils.one was able to:

  • provide 500 fans with individual codes
  • automatically change elements of artwork displayed on streams
  • send a chat message with a link to the landing page along with the content displayed
  • track viewership of all the streamers get detailed stats on each of them

Without any action required from streamers!

A mockup showing unique codes distributed during the stream

Daria Rupniewska

CEO ,

devils.one

The campaign received great interest among young bounty hunters watching our content creators streams. During the month, devils.one roster streamed over 16,000 hours of partner content, generated 63,028 individual display views and gave away all 500 voucher codes. Before Streamcoi we didn't even think we may monetize our streamers, we thought they bring just the PR value.

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