How BIG automated 7 sponsor campaigns across 22 streams

BIG streamers photo

BIG Clan is one of the leading esports teams in the world. Their streaming network is made up of 22 competitive players and content creators and is an important element of every BIG partnership.

1105h time streamed

563k hours watched


BIG wanted to connect 6 sponsors and their online store with streamers in an innovative way and share their brand message with the gaming audience. BIG needed to:

use engaging content, not interrupting gameplay

minimise streamer workload

get detailed reports with views and chat link clicks


BIG is able to display sponsor content using Streamcoi across all streams automatically and at the same time. The only thing streamers needed to do was the quick one-time setup.

A scheme showing relation between STREAMCOI, BIG and streamers

Streamcoi: one tool, endless possibilities.

Managing multiple streamers can be challenging. Streamcoi automises and simplifies the process.

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Dynamic content

BIG created non-static, time displayed content that didn’t interrupt gameplay. Setup across all streams was automatic and took just a few minutes. Animated artworks engaged the audience and provided a fresh, innovative way to show brand messaging. Streamers, partners and viewers love it!

August in numbers

Despite the fact that streamers are delivering solid viewership numbers, their reporting was seldom accurate – platforms report statistics for the entirety of a stream. Using the Streamoi dashboard, BIG managed to also get reports with statistics relating to specific sponsor content.

A scheme showing numbers and brands from BIG campaigns
Philipp Neubauer photo

"We run multiple partner campaigns via Streamcoi. They provide us with great reportings and insights to CTRs per campaign/partner. It also enables us to run animated campaigns on our streams set up remotely. This is especially useful for less experienced streamers not having to deal with a setup. Overall a quite powerful program!"

Philipp Neubauer, CMO of BIG Clan
Dennis "Massa" Lotze

“Streamcoi is a great addition to my stream. Campaigns are a very modern way to display sponsor content and they’re also supported by the community. Can't wait to work with it again."

Dennis "Massa" Lotze, BIG professional Trackmania player and streamer
BIG streamers photo

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